In this post I will be answering my third evaluation question.
Evaluation Question Three
In this answer I'm going to be talking about the feedback that our group received on different tasks we were set to do and how it helped us. These will be our short film, our magazine review and our movie poster.
Evaluation Question Three
In this answer I'm going to be talking about the feedback that our group received on different tasks we were set to do and how it helped us. These will be our short film, our magazine review and our movie poster.
TAP
First off I will tell you what our target audience was
for our film and ancillary products; this just allows us to think about how we
should present our products so that they appeal to our target audience.
The target audience is going to be 'teenagers', specifically teenage girls ranging from 12-18, this is mostly because there is no reference to swearing or any forms of violence, which doesn't follow the typical conventions of romance films any way. The genre of our film is romance which automatically makes it a preference to girls but not exclusively.
We looked at typical romance films to help us see how we could target the audience we chose and how the films could relate to our own. The films we looked at were Safe Haven
The Vow, these are typical romance films with the same target demographic as our own film.
We gathered our research of the demographics from Pearl and Dean.
For gathering our feedback we chose to ask our media group which consists of
five people, since our target audience is teenage girls ranging from 12-18, one
person in our group, Emma, fits the demographic perfectly, whereas the rest of our group
which consists of mainly males fit the age range. Also our teacher Mr Hood is
able to provide professional opinions on our film.
Short Film
We had various amounts of feedback on our short film, we gathered is by having our target audience write down their points and opinions on white boards, we also filmed them giving their feedback so that we could go back to it at a later date if needed.
Here is the video
Short Film
We had various amounts of feedback on our short film, we gathered is by having our target audience write down their points and opinions on white boards, we also filmed them giving their feedback so that we could go back to it at a later date if needed.
Here is the video
As you can see one of the biggest pieces of feedback that we got was for the sequence of events in the film, our audience felt that it didn't make sense and they didn't understand what was going on, we fixed this by having our protagonist come back in and create a voice over for the film, this in turn also created a narrative.
Another piece of feedback that we received was that in one scene when our protagonist was getting out of bed her blankets kept rustling after they had stopped moving, this also tied in with the fact that the soundtrack was very loud and overpowering, for example, footsteps were loud when they didn't need to be.
This is the rough cut version of our protagonists blankets rustling after they've stopped moving.
This is the final cut version where the soundtrack has been fixed.
Gathering the feedback really did help us in the end, since it showed us things that we had missed that would have brought our grade down. It also showed us things that could be included that could possibly make the film better for certain members of our target audience.
All in all I think that the feedback that we got from our target audience was very informative and helped us a lot. It's also played a large part in our coursework as it helped us analyse where we were going wrong and gave an outsiders opinion.
Audience feedback on ancillary products
Next I'm going to talk about the audience feedback we got on our ancillary products, which were, the magazine review and the movie poster.
Magazine review
The feedback we received for the magazine review was good overall but we had some small things to tweak so it would look it's best.
This is our rough draft of our review, currently without content so we could focus on the layout and design.
The feedback, as I mentioned above, was good overall with a few minor issues, for example,one piece we received was that the line under the movie information was lower than the line above it and it didn't look right so that had to be fixed.
Another piece of feedback was that the convention was to have a date at the bottom of the page under the review and we hadn't put one, so in the final cut, you'll be able to see a date in the bottom right corner, next to the page number.
A final piece of feedback was that there were large gaps in the Lorem Ipsum when there shouldn't have been and this didn't look professional so that was also fixed.
All in all here is the final cut of our magazine review with it's improvements, I feel that it looks professional now.
Movie Poster
Now I will talk about the audience feedback for our movie poster, we had about the same amount of feedback for our poster as we did with our review.
Here is the rough draft of our poster.
The feedback for our movie poster was a little less drastic than our magazine review was as it was only changing minor things and proving that things could be there.
One main piece of feedback that we received was the tagline, as you can see above it reads "Second Chance For Love" our audience that we were gathering our feedback from felt that it needed to be larger so it could stand out, a convention of movie posters is that the tagline is catchy and noticeable and ours was overwhelmed by our title.
We also changed our tagline a fair few times until we found the right one, even the one in the rough draft above isn't fully right, we had various amounts of feedback for our tagline ideas as we needed a tagline for a romance film that would stick, we eventually came up with the one you'll see in the final cut.
A minor piece of feedback we received was that our audience didn't feel like the reviews had to be there and that they weren't suitable on a movie poster, to reply to this we created a type of list that showed movie posters with reviews on them and agreed to keep them, the list is below.
Here is the final cut of our movie poster with all the improvements.
As you can see we've kept our reviews and the tagline is now "Second Chance at Love"
Overall I'm very happy with how our ancillary products turned out and feel that the feedback helped tremendously with making them look professional and good.
Overall the feedback was what really helped us do our best on these projects and get them to their full potential.
In my next post I will be answering my final evaluation question.
Audience feedback on ancillary products
Next I'm going to talk about the audience feedback we got on our ancillary products, which were, the magazine review and the movie poster.
Magazine review
The feedback we received for the magazine review was good overall but we had some small things to tweak so it would look it's best.
This is our rough draft of our review, currently without content so we could focus on the layout and design.
The feedback, as I mentioned above, was good overall with a few minor issues, for example,one piece we received was that the line under the movie information was lower than the line above it and it didn't look right so that had to be fixed.
Another piece of feedback was that the convention was to have a date at the bottom of the page under the review and we hadn't put one, so in the final cut, you'll be able to see a date in the bottom right corner, next to the page number.
A final piece of feedback was that there were large gaps in the Lorem Ipsum when there shouldn't have been and this didn't look professional so that was also fixed.
All in all here is the final cut of our magazine review with it's improvements, I feel that it looks professional now.
Movie Poster
Now I will talk about the audience feedback for our movie poster, we had about the same amount of feedback for our poster as we did with our review.
Here is the rough draft of our poster.
The feedback for our movie poster was a little less drastic than our magazine review was as it was only changing minor things and proving that things could be there.
One main piece of feedback that we received was the tagline, as you can see above it reads "Second Chance For Love" our audience that we were gathering our feedback from felt that it needed to be larger so it could stand out, a convention of movie posters is that the tagline is catchy and noticeable and ours was overwhelmed by our title.
We also changed our tagline a fair few times until we found the right one, even the one in the rough draft above isn't fully right, we had various amounts of feedback for our tagline ideas as we needed a tagline for a romance film that would stick, we eventually came up with the one you'll see in the final cut.
A minor piece of feedback we received was that our audience didn't feel like the reviews had to be there and that they weren't suitable on a movie poster, to reply to this we created a type of list that showed movie posters with reviews on them and agreed to keep them, the list is below.
Here is the final cut of our movie poster with all the improvements.
As you can see we've kept our reviews and the tagline is now "Second Chance at Love"
Overall I'm very happy with how our ancillary products turned out and feel that the feedback helped tremendously with making them look professional and good.
Overall the feedback was what really helped us do our best on these projects and get them to their full potential.
In my next post I will be answering my final evaluation question.
